Very good tips in the stickies section on this page.

very much almost identical to the Chris Cardell marketing course.

laying these as basics is a good foundation.

having all the knowledge in the world is one fool however, its actioning the knowledge that counts.

warm regards
stephen doyle

Stephen

These are from the Chris Cardell Site some have been added to as well.

Again many thanks for your kind comments

Regards

Dave

just to mention it was meant to say:

having all the knowledge in the world is one thing

onto my next topic:

Killer Copy Writing;

i was recently commissioned to write a top 10 list on copy writing for a client who runs a business publication.

Below is a few tips off the article which is on my website as well;

Here Are My Top 10 Tips For Killer Copy Writing

1. Research
Before you can write you need to become your target customer. Step into theirs shoes and be them for a while and get into every nook and cranny answering all questions and solving all problems.

2. Competition
Have a look at your competition and see what they are doing. How have they positioned their company? What’s unique about them? What are they offering? What are they saying?

3. Benefits
List all the benefits that you can think of. What’s your best and most USP unique selling point. Don’t just say we are the best or we are unique list the reasons and benefits of how it will help your customer, what problems does it solve? Your USP should be dramatised emotionally why this benefit is so important.

4. Trigger or Button Words
List all the emotional charged words and put some of them in your copy for your target audience that will create desire. I call these your button words or your Trigger words. Words that lead to action such as in the headline at the top of this page “Killer and Slays”.

5. Offer
Think of a compelling offer that’s so attractive to your reader that they cannot turn it down. This is where FREE bonuses appear.

This is the top five i will post the other five next week.

If you want you can view the full article on my website.

I'll leave you with a question;

Q.
Can you name the 2 words that have been proven to emotionally charge and lead to orders like no other words?

Have a think - Answers next week.

Warm Regards
Stephen Doyle

Free has to be one of them?

Regards

Dave

Hello Stephen,

I don't believe we've met (apologies if we have :? )

Not only is that Killer copywriting but that is a killer post, the one thing that can kill your website is poorly written copy.

I believe your post will set a lot of people in the right direction to achieving the copy they need for their website.


Best Regards


Craig.

hi Craig,

thanks for your kind words and nice to meet you and everyone on here;

and to Dave

Damn 1 down 1 to go you were spot on

obviously a bit of a killer instinct in you!

warm regards
stephen doyle

Would i be right that YOU were directing that right at ME and that YOU are referring to the other word being YOU?

I have been in marketing too long and learnt so much i feel 100 years old.

Regards

Dave

hi Dave,

experience shines through.

Exactly - FREE & YOU

make these as part of you copy or in your headline then you will
trigger the emotion that stirs the prospect to action.

**tip though - dont put free in an email marketing title as it will be filtered to spam!**

Warm Regards
Stephen Doyle

Again another great tip i can see you being a really great asset to this forum - long may it continue.

Regards

Dave

hi Dave,

thanks for this another warm welcome.

i plan to be around as on my webiste i like to help to give tips so
businesses and individuals can grow and achieve their goals.

i am a believe in what goes around comes around so plenty
more to come.

i particular like this forum as it's fully sales orientated.

i am sure it will go from strength to strength.

Warm Regards
Stephen Doyle

i particular like this forum as it's fully sales orientated.

i am sure it will go from strength to strength.


This is what we are aiming for Stephen, but our forums are only as strong as our members so we have all of you to thank for your input .


Craig.

Not forgetting the marketing side of course.

Regards

Dave

Hello there,

I would like to agree with Stephen; who reminded us that sales and marketing knowledge alone is not enough - without the ability to take intelligent action. Spot on!

I hope to be able to contribute some ideas and answers for fellow forum-members if I possibly can, so please feel free to message me if you think I can help.

Regarding completely free marketing advice - I believe you will find the following useful:
After a decade of helping people achieve their best ever commercial results, I developed a totally FREE website; that offers both sales & marketing material AND self-improvement / professional development material. We launched in April 07.

The idea is to help people not only learn what they need to know for business success - but as you rightly said earlier - to help them actually 'make things happen'. I have lost count of how many small & medium-sized business owners I have met who have invested thousands of pounds in sales & marketing seminars, CD's and books - yet never actualy used any of the ideas they had invested in!

So, jimconnolly.com covers both these key areas; with dozens of free guides/articles and even a free audio program. This isn't a sales pitch - as all the material is free and you don't even need to sign-up to anything - just download/read, enjoy and share everything.


To your success,

Jim Connolly
I am always happy to help fellow forum members if I possibly can - please let me know if I can assist you!

Hello Jim,

And a very warm welcome to UK Sales & Marketing forums, thank you for your kind words regarding our site and your contribution to this thread. We are always extremely happy with positive feedback.

I certainly hope you stick around and contribute to the forums as I am sure you will be another great asset.

Please enjoy your time with us and we look forward to more posts from you.

Best Regards


Craig.

Good afternoon Craig,

Many thanks for your kind welcome. I look forward to being an active member of the forum!

I would also like to thank those of you who have already been in touch with me via jimconnolly.com.


To your success,

Jim Connolly