I work in an equity research company.Our company recommends 1 equity stock to our customers per month.The subscription runs for 1 year.Our mode of selling is through telecalling people.My problem is that people ask for free trial before buying.How to deal with these customers as our company dosen;t allow a free trial.The reason being that our stock investment is for long term so giving a free trial for a month or so will also not serve the purpose,But people don't listen and still ask for free trial.Please help!

Where are you based in Pune I believe?

I would suggest explaining your problems to the management and asking what can be done about the free trial objection. Failing that come back here with further info and I am sure someone will be able to help you.

Kindest Regards

Dave

Hi

I have worked with people in similar situations. What has worked before is to offer a satisfaction guarantee. After 12 months, if they have bought some of your recommendations and they are not completely satisfied, offer them their money back. Most people will not take up the offer. They should be able to see some value from your service in that timeframe and it will reassure people who are nervous.