Absolutly Lydya, networking is such a powerful tool, due to the sheer number of contacts each new person we meet has. I started networking professionally when I was 18, but by the time I launched my current business, I already had a customer base ready to go.
But there is always a need to get out there and display your message to the general public in specific geography and demographics. Using trust worthy businesses, that can pin point ideal target markets at high volumes is amazing for brand awarensss.
And remember, "change favours the prepared mind"
Simon
www.summitmarketingsolutions.com