Sales and Marketing

How to Become an Effective Sales Marketer This 2015?

These days, anyone can be a good writer and write something about marketing ideas or things that are related to marketing these days. But you don’t have to a good writer and a marketer all in one just to have a mind for marketing or a goal set to become one of the biggest marketing experts in the industry. All you need to do is to have your mind focus on that particular goal and do not work harder but work smarter. And most importantly, work hard to learn how to do the things especially if you are in the very first stage of the marketing industry. Keep on practicing regularly and read articles related to the field you want to pursue.

There is a huge body of research especially now that the internet can provide us with all the information we needed to learn in the field of marketing. There are research too that studies how people who are on top of their “A” game in the marketing field works, thinks and plans. Many people, particularly the beginners in the industry, assumes that these marketing superstars had their wealth already and have the talent which is a great advantage but to tell them the truth, they are regular people too with limitations and other careers but they only have one thing that others don’t – determination.

Like most other aspects of running or owning a business, it boils down to doing the hard work and committing to it for the long haul. Always remember these three things if you really want to become a marketing expert:

  1. Practice daily – you can start by reading articles of the popular marketers these days.
  2. Practice weekly – always think of the things you can do in a week if you work hard.
  3. Practice monthly – this is the part where you establish yourself in the online world. Start with your social media and invite friends to have some discussion who are also interested in the marketing field and together, you can all work as a group and have some brainstorming activities that can help build you as a beginning marketer.

Be sure you build your skills by practicing every single day and before you know it, you’ll be on your way to becoming a marketing expert and maybe you’ll reach the top just like everyone else.



8 Body Language That You Should Avoid As a Salesperson

Proper body language does more than just enhance our communication skills. It makes us seem more trusting. We emit confidence without saying a word. And it’s just proper etiquette when you get down to it.

Nowhere is body language more important than in sales. Great body language helps salespeople work their way through dealings with a prospect, makes them seem more in control and cuts through tension like a warm knife to butter.


But a poor showing does nothing but leave salespeople with egg on their face, and might just put a potential sale out of reach.


So, what sort of faux pas can a salesperson make with their body language? Well, here’s a start.


  1. Getting Face Touchy

Not only is touching your face considered to be a sign that you’re distrustful, but it’s one of the easiest slip ups on the etiquette bar. Remember, you have to shake this person’s hand after the meeting’s over.


  1. Your Shoulders Aren’t Directly Aligned to Theirs

The farther away your shoulders seem from theirs, the more disinterested you come off in their eyes. Same goes with slightly skewed feet positions.


  1. Scratching Your Head

A dead giveaway that you have serious doubts about what you’re saying. If you accidentally scratch the back of your head when talking about pricing, there’s a good chance the prospect thinks those numbers are phony


  1. Folded Arms across Your Chest

By folding your arms, you sound the alarm on all sorts of things. A prospect might think you’re being cold. Or you’re reserved. Or worse, that you’re hiding something from the conversation, even though you may not be.


  1. Breaking Personal Space Rules

The appropriate amount of space between you and the prospect starts immediately after the handshake. A really close handshake might just leave you standing closer than you’d like when the obligatory chit chat happens. And you can’t just back up awkwardly, either. So you just stand there until the prospect directs you otherwise.


  1. Falling in Love with Your Phone

Forbes made a great point about replacing your cell with a newspaper, a magazine or notes while you wait outside before a meeting. Cell phones, tablets, all handheld devices, really, cause you to lose focus. Next time, look around the room at the other people waiting. What are they doing? Odds are they’re buried in their phones.


  1. Being a Stiff

Unless you’re auditioning to be one of the Beefeater guards outside the Tower of London, don’t tense up. When you appear frozen into place, it adds discomfort to the meeting.


  1. Your Eye Contact is a Mixed Bag

I saved this one for last simply because it’s the most profound error. Not making eye contact shows you’re disinterested and aren’t appreciative of the prospect and their time. There is no excuse to not give eye contact. And yes, it’s true that sometimes we tend to look away for a few quick seconds to readjust, but getting into that habit makes it easier to look away longer.


  1. Your Facial Expressions Are Not Natural

Your smile doesn’t feel genuine. Or you don’t smile at all and just appear stone-faced and serious.  We’ve talked about artificial smiles before, but it bears repeating: always be natural with your facial expressions.


The best advice?

Practice and do sign up for body language courses. It will definitely help a lot.

Knowing More About Advertising and Marketing

Marketing, including advertising and sales, is necessary for most businesses to earn a profit. How much marketing a company needs in order to earn revenue is common question with no clear answer.


Some companies may be highly profitable with a marketing budget set at a fraction of one percent, whereas others might need to spend a quarter of their revenue on sales and marketing.


Calculating this ratio and comparing it against your industry as a whole is a key measure of how efficiently you’re turning marketing spending into sales revenue.



Calculating the marketing to sales ratio is extremely easy.


What I do is just divide the total marketing spending by total revenue from sales. Exclude any revenue that’s not from sales activity, such as royalty earnings or interest on savings.


Marketing spending includes all costs of sales and marketing, including advertising, sales staff, marketing materials including your website, branding consultants and so on.


If my business relies heavily on sales staff I can subdivide the marketing to revenue ratio to get a more granular view.


For instance, if I know that with my current advertising budget my sales team gets 500 leads per month, and I make one sale per every 20 leads, I can see that my current marketing budget results in 25 sales per month.



Spending more on marketing does not guarantee more sales, but it does generally have a strong influence.


Since this correlation is hard to predict, using a marketing to revenue ratio to track the trends in my business over time is a critical means of setting my budget.


For example, if I know that £3,249 in marketing results in revenue of £32,497, but £6,499 only results in sales of £42,246 my current product line might not see a strong benefit from a budget over £3,249.


Industry Variation

We can contrast the marketing to revenue ratio of a volume seller like a large retail store against a high value-added service business such as an IT consulting firm. The former might spend £1 million per year on marketing and advertising, resulting in a business of £50 million. Their ratio is 1 divided by 50, which is 2 percent.


Meanwhile the consulting firm spends the same $1 million per year on a direct sales team and marketing events, resulting in revenue of $£ million. Their ratio is a much higher 20 percent, but is appropriate for their industry.



High margin businesses usually spend a higher percentage of their revenues on marketing. This may partly because low margin businesses simply can’t afford to funnel funds away from producing their products in order to spend more on marketing.


More likely, it’s because higher profit margin products are typically those that are priced strategically according to how the customer values it, rather than priced according to the cost of production.


Marketing is key to communicating that value to the customer, and thus requires a high proportion of the budget.


And so,

I am hoping that you will be able to appreciate these tips to enhance your sales in your business. It’s not easy but we will just have to do our best!