Welcome to UKSMF

Here at UKSMF we are A FREE private business networking and advice resource giving specific sales and marketing Advice and tips to anyone that needs it. Specialising in all aspects to do with Sales and Marketing. Our business networking site is the most active sales and marketing related business networking site on the net

Sales and marketing is not as simple as what it seems so we set up UKSMF to offer hands on sales and marketing advice from professionals that will help your business grow in the right way using the best kind of techniques that cost little to nothing to implement.

There are so many forms of sales and marketing that sometimes it can seem overwhelming as to what sorts to use and, it can seem even more daunting putting it into practise. Our sales and marketing advice can point you in the right direction.

We started off as a simple business networking sales and marketing focused business forum but we now offer the ability to post your own advice articles, blogs, podcasts, news, and even events giving your business a platform to showcase what you are doing and its all completely free.

Here is what a small amount of our members have said –

 “Since being a member of UKSMF we have found a better way of marketing and we continue to use UKSMF to help us with our sales strategies and processes going forward. A great business networking site and place to be”

Simon

“A superb resource and one of the more focused business networking sites for sales and marketing advice. It has benefited my business no end.”

Sandra Patterson

“I mention this sales and marketing forum to at least two people I talk to everyday, there is only one place where you can get such valuable free sales and marketing  information, and that’s on this forum, can you imagine how much you would have to pay to get such an insight into sales and marketing”

Stephen Gullidge

 

Come in and enjoy the experience and REGISTER today and see what we can do to help your business move your sales and marketing forward.

Ethical Advice On Selling To The Elderly

Marketing and selling is common – we see signage and billboards wherever we go and we catch ads and commercials every time we turn on the television. It has evolved even; with the advancement of the technology and the invention of the Internet, companies and businesses can now promote their products and services to millions of people around the world.

But say, how then do you define ethical selling?

Ethics, defined, is system of moral principles governing the appropriate conduct for a person or group. And when you incorporate that with selling, it just means you persuade people to buy things or amenities that they need.

Take, for example, for the seniors who are suffering from old age and sickness, it would not be too ethical to coax them to purchase toys, gadgets and the like, right? This is a matter of perspective though but it is a widespread occurrence.

Elders have been constant victims of sales fraud because they are not as sharp as they used to be. Salespeople and/or fake ones give out promises and sweet words in order to make money and force the elderly to invest their money.

Again, offer those that the buyer needs.

When you are to sell to people of age, take into consideration if your item is essential and beneficial to them. Do they really need to buy that sweepstakes ticket? Is it absolute necessary for them to invest in a business now?

You should know and understand that what the seniors need the most now are those that pertain and relate to life, health and death plans. Insurance, medication and funeral services are a few to mention.

An industry most likely to succeed in sales for the elderly market would be home care. Since the younger and adult generation seems to be too busy to tend to their old parents, they end up hiring an assistant for extra help. Here comes the catch: which organizations are truthfully and ethically extending care services?

Moral values then should definitely be instilled in all marketers and sellers. With customers that are older, judgment can be clouded by different factors but companies should stay the same by providing quality services that are worth every penny compensated for.

This is a reminder for the old folks as well, to not be too trusting and unquestioning. Because of your age, people take that extra mile to convince and lead you to undertakings that are pointless and not necessary at all.

Bluebird Care is a leading home care and live-in care agency that is all set and geared up to serve you and your elderly family members. They have been recognized with awards like the Bluebird Care Regional Franchise of the Year Finalist 2012 and the Mercury Business Awards Best New Start Up Finalist 2013, so it is certified that they are responsible and upright in their goal to maintain high standards of care.

There are Uppingham care services that you can avail, particularly if you are in or near that area.

Dos in Sales and Marketing

I absolutely have no idea how to be unique to my customers.

If an entrepreneur  was willing to  admit this grief; the amount of others were really feeling the same however were ashamed or also shy to step forward to talk about ways to resolve it?

 Actually, a recent research reveals that 53 % of the impact on the customer’s loyalty is related to the consumer’s sales experience. Just what distinguished the succeeding vendor was that they:

1. Give unique, valuable perspectives on the marketplace. Exactly what customers really care about is details and insight about their company, not just what the provider is peddling. Simply put: will the consumer cherish the sales call itself, also if they do deny it?

2. As contemporary marketers, we need to be out in the field with our sales specialists, hearing the language of the customer, knowing the buyer’s quest so we could take that back and make materials that will certainly assist our sales groups in their mission to offer special insight. That way, when a buyer starts their journey, both Marketing and Sales are on the very same web page when it comes to supplying worth and a distinct experience to the customer.

3. Stay clear of potential land mines. Rather typically, I acquire the reaction that it’s Marketing’s work to offer them with that one-of-a-kind idea when I have this conversation with sales. No. Who connects with the customer each day, discovering about their industry, their organizational structure, their individual goals, the mistakes of their purchasing/legal teams? Which can makes those connections in between just what many others clients have done to attain success and the client you are trying to court?

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4. Enlighten the customer on brand-new concerns and results. We recognize exactly what has actually worked well for consumers just like them and how our options could help them expand their company. We have the power to challenge our client’s way of thinking, because we’ve viewed it all prior to with our other clients.

Providing our customers with one-of-a-kind understanding that tests their status quo is the obligation of BOTH the advertising and sales teams. As an initial step, gathering and assess just what your clients state made them buy from you. You could be shocked and pleased by what you hear!

What is the Difference Between Sales and Marketing

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Without advertising you would not have leads or leads to comply with up with, yet without a good sales strategy and technique your closing price could sadden you. Advertising and sales ought to function concurrently, however in most firms they are departments that do not even talk to each various other.

If we simplified to the basics, advertising and marketing is every little thing that you do to get to and convince potential customers and the sales process is every little thing that you do to shut the sale and acquire an authorized agreement or deal. Both are necessities to the success of a company. You could not do without either process. If you work to tactically combine both efforts you will experience a successful quantity of business development. However, likewise if the initiatives are unbalanced or divisions do not connect it could detour company growth.

Your advertising ought to consist of methods that you can gauge your reach and job to persuade your prospects that you are the business for them. It’s the message that readies the prospect for the sale. It could include advertising and marketing, public relations, social media sites, connection advertising, brand name advertising and marketing, viral marketing, and direct-mail advertising.

The sales process consists of social interaction. Most the time the possibility or possible consumer has actually been driven to you via advertising initiatives.

If advertising and marketing is done efficiently you could start to remove that possibility from the condition of a cold lead to a warm lead. When the possibility hits the”cozy” level it’s a lot easier for the sales expert or sales division to shut the sale.

Analyses have actually revealed that it takes multiple contacts utilizing both sales and marketing to move the prospect from one level to the next. That is why it is essential that you create a process that combines both sales and advertising and marketing. Make certain that you’ve integrated the 2, advertising and sales.

Are you unclear of how you can integrate your advertising and sales?

Attempt this. Take a couple of moments and divide your possibility lists and database into classifications of cold, warm, and hot leads.

For example you will attempt the adhering to techniques of call:.

Cold Lead Strategy – Send out a direct mailing or supply them an unique advertising.
Warm Lead Strategy – Try a follow-up phone call, send a sales letter, or arrange an unique seminar or training session to obtain all your warm leads together.
When you’ve removaled your prospect to the “warm” degree it’s time to proceed in closing the sale, call it passing the baton if you ‘d such as. If you somehow engage the possibility, this will certainly be much easier to do. You can do this by carrying out an individualized telephone call, make a discussion, or offer a contract, proposition, or estimation .

Suppose you are uneasy with the sales or marketing procedure?

If you are stronger in advertising and marketing, find an individual which recognizes and gets the sales process. If you are better at sales find an individual that could help you boost the message, make marketing materials that sell and offer you techniques and concepts.