5 Awesome Web Copywriting Tips

Do you want your customers to switch to your competitor’s website just because your headlines or paragraphs are too generic and scarce?


If not, use these 5 awesome web copywriting tips to always stay in the forefront.


  1. Use active voice

When you use active voice, the subject does the action instead of being acted upon. That makes it powerful. Sentences that follow this structure are easier to understand, convey movement, and are naturally more interesting.


Active voice sentences can also begin with a verb, as in a command.


  1. Remember the Important Details.

Who, what, when, where, why, and how are critical for all good copywriting, not just journalism. Your readers want them because they make your copy real, concrete, and trustworthy.


  1. Learn to Write Powerful Headlines.

All your copy is worthless if your headlines don’t entice visitors to click-through and read further.


  1. Make It Skimmable.

Readers online don’t read word for word. I don’t even read an article that is just long and dull all throughout, what more with you, right? Instead, they scan to find what they’re looking for faster. Making your copy and content easy to skim gives them what they want, keeps their attention longer, and is easier for everyone to read.


Use a variety of formatting techniques that break up the text and draw the reader’s eye down the page. Some of the best ways to make web copy skimmable are:

  • Use several headings and subheadings
  • Create bulleted and numbered lists
  • Format text with bold, italic, underlining, or colour
  • Include images, video, and other media and captions for each
  • Write single-line paragraphs
  • Vary sentence and paragraph length


  1. Be Concise.

People have shorter attention spans than ever. Use short sentences, short paragraphs, and short overall messages to hold their attention.


  1. Use Short Words.

Simple words communicate better than big words and pompous language. Stick with short uniquely English words instead of more complex Latin-based words. For example:

  • show vs. indicate
  • get rid of vs. eliminate
  • help vs. assist or facilitate
  • get vs. obtain
  • best vs. superior


  1. Don’t Worry so Much About Keywords.

They’re still important for search engine optimization, but the goal of every search engine update is to improve the algorithm and return the best results. When you write SEO copy primarily for your audience, not search engines, you help them reach that goal.


  1. Use Positive Language.

If you use negative words, that’s usually what people remember. Rewrite the sentence to use positive words. For example, “Don’t get left behind” might become “Get ahead of the competition.”


Sometimes negative language is necessary, and sometimes it adds variety to your copy. But overdoing it can leave a negative impression.


  1. Avoid Jargon, Bureaucratese, Hype and Corporate Speak.

In the spirit of using simple words, being concise, and writing in the active voice, avoid these types of pompous language like the plague. They’re difficult to understand, and nobody wants to read them.


My question to you:

What web copywriting techniques have worked for you?

8 Body Language That You Should Avoid As a Salesperson

Proper body language does more than just enhance our communication skills. It makes us seem more trusting. We emit confidence without saying a word. And it’s just proper etiquette when you get down to it.

Nowhere is body language more important than in sales. Great body language helps salespeople work their way through dealings with a prospect, makes them seem more in control and cuts through tension like a warm knife to butter.


But a poor showing does nothing but leave salespeople with egg on their face, and might just put a potential sale out of reach.


So, what sort of faux pas can a salesperson make with their body language? Well, here’s a start.


  1. Getting Face Touchy

Not only is touching your face considered to be a sign that you’re distrustful, but it’s one of the easiest slip ups on the etiquette bar. Remember, you have to shake this person’s hand after the meeting’s over.


  1. Your Shoulders Aren’t Directly Aligned to Theirs

The farther away your shoulders seem from theirs, the more disinterested you come off in their eyes. Same goes with slightly skewed feet positions.


  1. Scratching Your Head

A dead giveaway that you have serious doubts about what you’re saying. If you accidentally scratch the back of your head when talking about pricing, there’s a good chance the prospect thinks those numbers are phony


  1. Folded Arms across Your Chest

By folding your arms, you sound the alarm on all sorts of things. A prospect might think you’re being cold. Or you’re reserved. Or worse, that you’re hiding something from the conversation, even though you may not be.


  1. Breaking Personal Space Rules

The appropriate amount of space between you and the prospect starts immediately after the handshake. A really close handshake might just leave you standing closer than you’d like when the obligatory chit chat happens. And you can’t just back up awkwardly, either. So you just stand there until the prospect directs you otherwise.


  1. Falling in Love with Your Phone

Forbes made a great point about replacing your cell with a newspaper, a magazine or notes while you wait outside before a meeting. Cell phones, tablets, all handheld devices, really, cause you to lose focus. Next time, look around the room at the other people waiting. What are they doing? Odds are they’re buried in their phones.


  1. Being a Stiff

Unless you’re auditioning to be one of the Beefeater guards outside the Tower of London, don’t tense up. When you appear frozen into place, it adds discomfort to the meeting.


  1. Your Eye Contact is a Mixed Bag

I saved this one for last simply because it’s the most profound error. Not making eye contact shows you’re disinterested and aren’t appreciative of the prospect and their time. There is no excuse to not give eye contact. And yes, it’s true that sometimes we tend to look away for a few quick seconds to readjust, but getting into that habit makes it easier to look away longer.


  1. Your Facial Expressions Are Not Natural

Your smile doesn’t feel genuine. Or you don’t smile at all and just appear stone-faced and serious.  We’ve talked about artificial smiles before, but it bears repeating: always be natural with your facial expressions.


The best advice?

Practice and do sign up for body language courses. It will definitely help a lot.

The Marketing to Revenue Ratio for a Company

Measurement is what makes marketing a science, rather than a superstition.

For many business owners, marketing is a superfluous expense, something to spend money on only when the budget is flexible enough to accommodate it. This is because the return on investment on marketing is, in many cases, unpredictable. Your ad could be a resounding hit, flooding you with thousands of new interested customers, or it could be a seeming dud, wasting your time and money.


Solid metrics give you the insight to overcome this hurdle of unpredictability.


If you’re just starting out or you need to overhaul your existing marketing strategy, make sure to familiarize yourself with these marketing metrics:


  1. Total Visits.

My main website is my primary target for my customers and potential customers, but I can also measure total visits to any location relevant to your strategy, such as a landing page for a pay-per-click campaign.


Measuring my total number of visits will give me a “big picture” idea of how well my campaign is driving traffic. If I do notice my numbers drop from one month to the next, I’ll know to investigate one of your marketing channels to figure out why.


In a healthy, steady campaign, you should expect your total number of visits to grow steadily.


  1. New Sessions.

A metric found in Google Analytics, the total number of new sessions will tell us how many of our site visitors are new and how many are recurring. It’s a good metric to understand because it tells me whether my site is sticky enough to encourage repeat customers as well as how effective my outreach efforts are.


If I change the structure or content of my site significantly and my ratio of recurring visitors to new visitors drops, it could be an indication that my website is losing effectiveness in warranting multiple visits.


  1. Channel-Specific Traffic.

Found in the “Acquisition” section of Google Analytics, the channel-specific metrics will segment the traffic based on their point of origin. This is especially useful for a full-scale digital marketing campaign because “total visits” can’t give me an indication of which channels are outperforming the others.


  1. Bounce Rate.

The bounce rate shows me what percentage of visitors leave my website before further exploring my website.


  1. Total Conversions.

Total conversions is one of the most important metrics for measuring the profitability of your overall marketing efforts.


While it’s possible to define a conversion in many ways such as filling out a lead form, completing a checkout on an e-commerce site, etc., conversions are always seen as a quantifiable victory in the eyes of a marketer.


I can measure conversions on my site directly, depending on how it’s built, or I can set up a goal in Google Analytics to track my progress. Low conversion numbers could be the result of bad design, poor offerings, or otherwise disinterested visitors.


Over time

You’ll be able to refine your tactics, closely examine which strategies work best and why, and end up with a steady marketing rhythm that can generate more than enough leads to cover your marketing costs and deliver a significant profit.

Knowing More About Advertising and Marketing

Marketing, including advertising and sales, is necessary for most businesses to earn a profit. How much marketing a company needs in order to earn revenue is common question with no clear answer.


Some companies may be highly profitable with a marketing budget set at a fraction of one percent, whereas others might need to spend a quarter of their revenue on sales and marketing.


Calculating this ratio and comparing it against your industry as a whole is a key measure of how efficiently you’re turning marketing spending into sales revenue.



Calculating the marketing to sales ratio is extremely easy.


What I do is just divide the total marketing spending by total revenue from sales. Exclude any revenue that’s not from sales activity, such as royalty earnings or interest on savings.


Marketing spending includes all costs of sales and marketing, including advertising, sales staff, marketing materials including your website, branding consultants and so on.


If my business relies heavily on sales staff I can subdivide the marketing to revenue ratio to get a more granular view.


For instance, if I know that with my current advertising budget my sales team gets 500 leads per month, and I make one sale per every 20 leads, I can see that my current marketing budget results in 25 sales per month.



Spending more on marketing does not guarantee more sales, but it does generally have a strong influence.


Since this correlation is hard to predict, using a marketing to revenue ratio to track the trends in my business over time is a critical means of setting my budget.


For example, if I know that £3,249 in marketing results in revenue of £32,497, but £6,499 only results in sales of £42,246 my current product line might not see a strong benefit from a budget over £3,249.


Industry Variation

We can contrast the marketing to revenue ratio of a volume seller like a large retail store against a high value-added service business such as an IT consulting firm. The former might spend £1 million per year on marketing and advertising, resulting in a business of £50 million. Their ratio is 1 divided by 50, which is 2 percent.


Meanwhile the consulting firm spends the same $1 million per year on a direct sales team and marketing events, resulting in revenue of $£ million. Their ratio is a much higher 20 percent, but is appropriate for their industry.



High margin businesses usually spend a higher percentage of their revenues on marketing. This may partly because low margin businesses simply can’t afford to funnel funds away from producing their products in order to spend more on marketing.


More likely, it’s because higher profit margin products are typically those that are priced strategically according to how the customer values it, rather than priced according to the cost of production.


Marketing is key to communicating that value to the customer, and thus requires a high proportion of the budget.


And so,

I am hoping that you will be able to appreciate these tips to enhance your sales in your business. It’s not easy but we will just have to do our best!